{"id":12346,"date":"2025-10-02T19:44:14","date_gmt":"2025-10-02T19:44:14","guid":{"rendered":"https:\/\/rax-stg-wp-aws.com\/case_study\/total-wine\/"},"modified":"2025-10-16T20:37:34","modified_gmt":"2025-10-16T20:37:34","slug":"total-wine","status":"publish","type":"case_study","link":"https:\/\/rax-prod-wp-aws.com\/de\/case_study\/total-wine\/","title":{"rendered":"Total Wine"},"content":{"rendered":"

Total Wine & More<\/a> is America’s Wine Superstore\u00ae. As the largest independent retailer of fine wine, the company sells 8,000+ varieties of wine, more than 3,000 types of spirits and more than 2,500 beers. Started in 1991 by two brothers, David and Robert Trone, in a small store in Delaware, Total Wine now operates 284 superstores across 29 states and is always expanding.<\/p>\n

Along with low prices, the customer-focused company is also committed to providing exceptional customer service. The Total Wine team includes 2,000+ wine service members and 427 wine experts, all dedicated to creating a great wine-buying experience.<\/p>\n","protected":false},"excerpt":{"rendered":"

Total Wine & More is America’s Wine Superstore\u00ae. As the largest independent retailer of fine wine, the company sells 8,000+ varieties of wine, more than 3,000 types of spirits and more than 2,500 beers. Started in 1991 by two brothers, David and Robert Trone, in a small store in Delaware, Total Wine now operates 284 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"content-type":"","seo_title":"Total Wine | Rackspace Technology","seo_description":"Total Wine chose Rackspace Technology to provide flexible managed support and gained valuable cloud optimization expertise as an added benefit.","banner_text":"This fine wine, spirits and beer retailer met diverse business needs with migrations to both Azure and Google Cloud, backed by Rackspace managed services.","banner_image":"\/wp-content\/uploads\/2026\/case_study_images\/total-wine\/Page-Banner.jpg","banner_cta_link":"","header":"Total Wine & More drives innovation in ecommerce and inventory management with multicloud","customer_overview":"Customer","challenge":"Total Wine needed the flexibility to scale in response to growing demand, along with a services partner that could provide consistent, high-quality support for both Google Cloud and Azure. The partner also had to agree to terms that worked for both parties.","outcome":"Total Wine cut cloud costs 20% while accelerating innovation. Rackspace's multicloud management enabled its lean team to modernize inventory and e-commerce systems, automate infrastructure, and build an enterprise data analytics platform for smarter decisions.","mian_quote":"

\u201cWhen we started working with the Rackspace team, we could tell they were going to provide more technical guidance than our previous vendor. And they were going to be more flexible on how things could get done, which is exactly what we needed.\u201d<\/p>\r\n","mian_quote_attribution_name":"Rob DeSantos","mian_quote_attribution_title":"VP of Infrastructure and Workplace Solutions","mian_quote_attribution_company":"Total Wine & More","second_quote":"

\u201cRackspace brings highly knowledgeable technical resources to the table. And those resources come in handy at times when we're not upskilling and upscaling our internal resources. We love working with our Rackspace teams.\u201d<\/p>\r\n","second_quote_attribution_name":"Rob DeSantos","second_quote_attribution_title":"VP of Infrastructure and Workplace Solutions","second_quote_attribution_company":"Total Wine & More","second_quote_attribution_image":"\/wp-content\/uploads\/2026\/case_study_images\/total-wine\/8-Quote-2-Background_1920x920.jpg","tertiary_quote":"

Rackspace Optimizer+ helped Total Wine save 20% YTD.<\/p>\r\n","tertiary_quote_attribution_name":"","tertiary_quote_attribution_title":"","tertiary_quote_attribution_company":"","tertiary_quote_image":"\/wp-content\/uploads\/2026\/case_study_images\/total-wine\/6-Quote-1-Background_1920x920_0.jpg","text_river_1_headline":"Situation","text_river_1_text":"

When Total Wine & More set out to advance its digital transformation and move from its on-premises data center to the cloud, it was time to make several critical decisions. The retailer had to decide which public cloud to employ and what service provider to partner with.<\/p>\r\n\r\n

After assessing its needs, the company chose not one, but two cloud platforms: Microsoft\u00ae Azure\u00ae and Google Cloud. Total Wine had excellent reasons for going multicloud. Its inventory system was tightly woven into the Microsoft ecosystem, making Azure a natural home for expanding that part of its business.<\/p>\r\n\r\n

\u201cOur inventory system is homegrown and built on a Microsoft stack platform,\u201d noted Rob DeSantos, VP of Infrastructure and Workplace Solutions at Total Wine & More. \u201cWe're modernizing it right now. That is why we moved from on-premises to Azure.\u201d<\/p>\r\n\r\n

To meet its ecommerce challenges, Total Wine wanted to leverage the power of Google Cloud\u2019s BigQuery. \u201cWe researched the marketplace for an ideal solution to our ecommerce needs, but nothing compared with BigQuery,\u201d noted DeSantos. \u201cIt's the best of the best. So, we decided to build our new enterprise data analytics platform with BigQuery.\u201d<\/p>\r\n\r\n

Choosing a cloud partner was a little more challenging. While cost was a big concern, the choice came down to more than just pricing. Total Wine needed flexible technology support, deep expertise aligned to its environment and a willingness to meet the company where it was and grow with it. The ideal option, according to the company, was Rackspace Technology\u00ae.<\/p>\r\n\r\n

\u201cChoosing Rackspace as a technology partner was a pretty natural move for us,\u201d said DeSantos. \u201cWe\u2019ve worked with them since 2014 on initiatives like DevOps, adding CI\/CD pipelines for our containers and automating database deployments. But we didn\u2019t fully realize their potential as a broader services partner until we began researching cloud options.<\/p>\r\n\r\n

\u201cOnce we started talking about a managed services relationship, the conversations were very productive,\u201d DeSantos added. \u201cWe also saw the depth of technical resources they could bring. Those resources are especially valuable when we\u2019re not upskilling or expanding our internal team due to budget constraints. Everything just fell into place with Rackspace as our services partner.\u201d<\/p>\r\n","text_river_1_image":"\/wp-content\/uploads\/2026\/case_study_images\/total-wine\/5-Obstacles-they-faced-Thumbnail-Image_600x338.jpg","text_river_1_video":"","text_river_2_headline":"Solution","text_river_2_text":"

With its multicloud strategy set and Rackspace Technology\u00ae selected as its managed services provider, Total Wine gained access to a broad range of services and deep technical expertise. Rackspace worked with the retailer to align those capabilities with its technology goals through both ongoing services and a commit agreement.<\/p>\r\n\r\n