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The retailer\u2019s strategic cloud adoption includes migrations to two public cloud platforms, backed by Rackspace managed services<\/em><\/p>\n <\/p>\n San Antonio, TX \u2014 October 15, 2025 \u2014 Rackspace Technology<\/a>\u00ae, a leading end-to-end hybrid cloud and AI solutions company, today announced Total Wine & More, America\u2019s Wine Superstore\u00ae, has partnered with Rackspace to advance its digital transformation through a strategic, multicloud approach. The retailer adopted two public cloud platforms, Microsoft Azure and Google Cloud, SELECTing the best cloud for each of its major technology initiatives. It chose Rackspace to provide flexible, managed support and gained valuable cloud optimization expertise.<\/p>\n \u201cWe needed a partner who could support our multicloud strategy and provide consistent, expert guidance across both Azure and Google Cloud,\u201d said Rob DeSantos, VP of Infrastructure and Workplace Solutions at Total Wine & More. \u201cRackspace Technology not only met those needs but exceeded our expectations with their technical depth and collaborative approach.\u201d<\/p>\n \u201cTotal Wine & More\u2019s multicloud strategy showcases the value of choosing the right cloud for the right workload,\u201d said D K Sinha, President of Public Cloud at Rackspace Technology. \u201cBy leveraging both Microsoft Azure and Google Cloud and partnering with Rackspace Technology for unified expertise across platforms, they gained flexibility, cost efficiency, and speed. This approach is increasingly common among innovative retailers seeking to modernize faster and use multicloud as a driver of agility and customer experience.” <\/p>\n Key Solutions Driving Innovation:<\/strong><\/p>\n The partnership has empowered Total Wine to transform cost optimization into a catalyst for innovation.<\/p>\n \u201cWith the FinOps program and Optimizer+, we don\u2019t just receive another set of dashboards or reports. We get actionable insights and the expertise to dig deeper,\u201d said DeSantos. \u201cWe continue to improve efficiency and keep technology at the forefront of business growth and innovation.\u201d<\/p>\n Total Wine & More continues to expand its footprint, now operating 284 superstores across 29 states. With Rackspace Technology as a strategic partner, the company has enhanced its ability to scale, innovate, and deliver exceptional customer experiences.<\/p>\n \u201cWith our Rackspace partnership, it\u2019s not just the tools we\u2019ve acquired; it\u2019s the people,\u201d added DeSantos. \u201cTheir team listens, adapts, and consistently delivers value. It\u2019s a relationship built on trust and shared success.\u201d<\/p>\n\n