{"id":10833,"date":"2021-06-08T13:53:28","date_gmt":"2021-06-08T13:53:28","guid":{"rendered":"https:\/\/rax-stg-wp-aws.com\/news\/mdc-leverages-rackspace-technology-to-reduce-operational-inefficiencies\/"},"modified":"2026-10-08T12:50:10","modified_gmt":"2026-10-08T12:50:10","slug":"mdc-leverages-rackspace-technology-to-reduce-operational-inefficiencies","status":"publish","type":"news","link":"https:\/\/rax-prod-wp-aws.com\/en-gb\/news\/mdc-leverages-rackspace-technology-to-reduce-operational-inefficiencies\/","title":{"rendered":"MDC Leverages Rackspace Technology to Reduce Operational Inefficiencies"},"content":{"rendered":"<p><strong>MDC Leverages Rackspace Technology to <\/strong><strong>Reduce Operational Inefficiencies<\/strong><\/p>\n<p><strong>SAN ANTONIO \u2013 June 8, 2021<\/strong> \u2013<a href=\"https:\/\/www.rackspace.com\/\"> Rackspace Technology<\/a>\u00ae(NASDAQ: RXT), a leading end-to-end multicloud technology solutions company, today announced it has worked with <a href=\"https:\/\/www.mdc-partners.com\/\">MDC Partners Inc<\/a>. (MDC) to consolidate data spend under one contract so it could leverage its buying power and reduce operational inefficiencies of per-agency billing.<\/p>\n<p>MDC (NASDAQ: MDCA), is a global advertising and marketing holding company based in New York City that is comprised of over 50 agencies and serves over 1,700 clients worldwide. The agency is an innovative advertising, public relations, branding, digital, social and event marketing company and is responsible for some of the most memorable and effective campaigns for the world\u2019s most respected brands. By leveraging technology, data analytics, insights and strategic consulting solutions, MDC drives creative excellence, business growth and measurable return on marketing investment.<\/p>\n<p>Given the agency\u2019s structure, MDC needed to consolidate its existing decentralized AWS environment under one agreement so it could leverage its buying power, improve insights on consumption and reduce operational inefficiencies of per-agency billing. Due to serving multiple agencies around the world, MDC knew that a digital transformation could be a challenge, so the company partnered with Onica, a Rackspace Technology company, on this project.<\/p>\n<p>\u201cPrior to our transformation, our agencies were each utilizing segregated buckets of AWS spend across the group. To manage this more effectively, we consolidated all these buckets under a single pane of glass.&nbsp; This alleviated the administrative burden of managing a decentralized state while enhancing visibility into our overall spend.\u201d said John Georgatos, Global CIO at MDC.<\/p>\n<p>\u201cWith Rackspace, we were able to consolidate our AWS spend; allowing for added operational efficiencies while simultaneously actualizing true run-rate savings.&nbsp; This initiative allowed agencies to pivot and focus on their client work rather than the administrative tasks of managing multiple instances.\u201d Jonathan Schwarz, Manager, Global Operations and Strategic Sourcing at MDC.<\/p>\n<p>\u201cRackspace Technology leveraged AWS Optimizer+, CloudHealth and Managed Public Cloud to provide MDC a smooth and fast transition to the cloud allowing MDC to complete a transition in under 9 months that would have taken most global companies of our scale 3 years.\u201d Jason Cammorata, SVP Head of Global Operations at MDC.<\/p>\n<p>\u201cFrom a productivity standpoint, MDC\u2019s current IT model, where each agency handled their own infrastructure, wasn\u2019t ideal,\u201d said Jeff DeVerter, CTO Solutions at Rackspace Technology. \u201cIn less than a year, we supported MDC\u2019s goal to transform and consolidate their spend, while leveraging advances such as AI and Machine Learning.\u201d<\/p>\n<p><strong>About Rackspace Technology<\/strong><\/p>\n<p>Rackspace Technology is a leading end-to-end multicloud technology services company. We can design, build and operate our customers\u2019 cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products and adopt innovative technologies.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MDC Leverages Rackspace Technology to Reduce Operational Inefficiencies SAN ANTONIO \u2013 June 8, 2021 \u2013 Rackspace Technology\u00ae(NASDAQ: RXT), a leading end-to-end multicloud technology solutions company, today announced it has worked with MDC Partners Inc. (MDC) to consolidate data spend under one contract so it could leverage its buying power and reduce operational inefficiencies of per-agency [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"content-type":"","headline":"MDC Leverages Rackspace Technology to Reduce Operational Inefficiencies","seo_title":"MDC Leverages Rackspace Technology to Reduce Operational Inefficiencies","seo_description":"Rackspace Technology\u00ae (NASDAQ: RXT), a leading end-to-end multicloud technology solutions company, today announced it has worked with MDC Partners Inc. (MDC) to consolidate data spend under one contract so it could leverage its buying power and reduce operational inefficiencies of per-agency billing. ","card_image":"","insights_image":"","featured_image":"\/wp-content\/uploads\/2026\/newsroom_images\/23444-featured_image-MDCA_originalnotag.png","author_name":"nata1146","content_type":"news","video_embeds":"","og_image":"","twitter_image":"","drupal_nid":"23444","drupal_path":"\/newsroom\/mdc-leverages-rackspace-technology-reduce-operational-inefficiencies","drupal_changed":"2021-11-09T23:15:01","footnotes":""},"categories":[208],"tags":[],"class_list":["post-10833","news","type-news","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/news\/10833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/comments?post=10833"}],"version-history":[{"count":1,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/news\/10833\/revisions"}],"predecessor-version":[{"id":10834,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/news\/10833\/revisions\/10834"}],"wp:attachment":[{"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/media?parent=10833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/categories?post=10833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/tags?post=10833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}