{"id":11266,"date":"2024-11-05T14:09:58","date_gmt":"2024-11-05T14:09:58","guid":{"rendered":"https:\/\/rax-stg-wp-aws.com\/news\/rackspace-technology-joins-aws-generative-ai-partner-innovation-alliance\/"},"modified":"2026-10-08T13:41:55","modified_gmt":"2026-10-08T13:41:55","slug":"rackspace-technology-joins-aws-generative-ai-partner-innovation-alliance","status":"publish","type":"news","link":"https:\/\/rax-prod-wp-aws.com\/en-gb\/news\/rackspace-technology-joins-aws-generative-ai-partner-innovation-alliance\/","title":{"rendered":"Rackspace Technology Joins AWS Generative AI Partner Innovation Alliance"},"content":{"rendered":"<p><strong>Rackspace Technology Joins AWS Generative AI Partner Innovation Alliance <\/strong><\/p>\n<p><strong>SAN ANTONIO, TX \u2013 November 5, 2024 \u2013 Rackspace Technology\u00ae (NASDAQ: RXT)<\/strong>, a leading hybrid, multicloud, and AI technology solutions company, announced today that it will work with Amazon Web Services (AWS), an Amazon.com, Inc. company as part of the company\u2019s new Generative AI Partner Innovation Alliance. The Generative AI Partner Innovation Alliance will help scale and expand the reach of the AWS <a href=\"https:\/\/aws.amazon.com\/ai\/generative-ai\/innovation-center\/\">Generative AI Innovation Center<\/a> (GenAIIC) &#8211; a program that helps AWS customers successfully build and deploy generative AI solutions.&nbsp;<\/p>\n<p>Initially <a href=\"https:\/\/press.aboutamazon.com\/2023\/6\/aws-announces-generative-ai-innovation-center\">launched in June 2023<\/a>, the AWS GenAIIC connects customers with AWS AI\/ML scientists and strategy experts, and help companies envision, identify, and develop generative AI solutions. Since its inception, the GenAIIC has helped thousands of customers, including <a href=\"https:\/\/aws.amazon.com\/solutions\/case-studies\/doordash-bedrock-case-study\/\">DoorDash<\/a>, <a href=\"https:\/\/press.aboutamazon.com\/aws\/2024\/5\/nasdaq-to-enhance-global-market-surveillance-offering-with-generative-ai\">Nasdaq<\/a>, the <a href=\"https:\/\/aws.amazon.com\/blogs\/media\/how-the-pga-tour-uses-machine-learning-and-generative-ai-from-aws-to-enhance-media-asset-management\/\">PGA TOUR<\/a>, achieve success with generative AI. In fact, more than 50% of the proof-of-concept solutions developed through the GenAIIC are now in production for customers.<\/p>\n<p>As part of the Partner Innovation Alliance, Rackspace Technology will leverage the GenAIIC\u2019s proven methodology, and work with AWS to help more customers globally access resources to support with proof-of-concept and production implementations, as well as bringing industry- and regional-specific expertise.<\/p>\n<p>Rackspace empowers customers to tackle their most complex business challenges using generative AI through Foundry for AI by Rackspace (FAIR\u2122). FAIR\u2122 accelerates the adoption of responsible AI, strengthens data foundations, and scales AI workloads on AWS by following a product-driven approach: Ideate, Incubate, and Industrialize.<\/p>\n<p>\u201cWe are excited to collaborate with AWS as a launch partner of the Generative AI Partner Innovation Alliance to help organizations harness the power of generative AI at scale,\u201d said Jon Mullapudy, SVP &amp; GM at Rackspace Technology. \u201cBy combining AWS\u2019s proven methodology with Rackspace\u2019s expertise in AI and cloud solutions, we can empower more customers to scale AI initiatives from concept to production, driving innovation and delivering impactful business outcomes worldwide.\u201d<\/p>\n<p><strong>About Rackspace Technology<\/strong>&nbsp;&nbsp;<\/p>\n<p><a href=\"https:\/\/www.rackspace.com\/\">Rackspace Technology<\/a> is a leading end-to-end multicloud, and AI technology services company. We design, build, and operate our customers&#8217; cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products, and adopt innovative technologies.&nbsp;&nbsp;<\/p>\n<p><strong>Media Contact: Natalie Silva, <\/strong><a href=\"mailto:publicrelations@rackspace.com\"><strong>publicrelations@rackspace.com<\/strong><\/a><strong> <\/strong>&nbsp;&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rackspace Technology Joins AWS Generative AI Partner Innovation Alliance SAN ANTONIO, TX \u2013 November 5, 2024 \u2013 Rackspace Technology\u00ae (NASDAQ: RXT), a leading hybrid, multicloud, and AI technology solutions company, announced today that it will work with Amazon Web Services (AWS), an Amazon.com, Inc. company as part of the company\u2019s new Generative AI Partner Innovation [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"content-type":"","headline":"Rackspace Technology Joins AWS Generative AI Partner Innovation Alliance","seo_title":"Rackspace Technology Joins AWS Generative AI Partner Innovation Alliance   SAN ANTONIO, TX \u2013 November 5, 2024 \u2013 Rackspace Technology\u00ae (NASDAQ: RXT), a leading hybrid, multicloud, and AI technology services company, announced today that it will work with A","seo_description":"Rackspace Technology Joins AWS Generative AI Partner Innovation Alliance \r\n\r\nSAN ANTONIO, TX \u2013 November 5, 2024 \u2013 Rackspace Technology\u00ae (NASDAQ: RXT), a leading hybrid, multicloud, and AI technology services company, announced today that it will work with Amazon Web Services (AWS), an Amazon.com, Inc. company as part of the company\u2019s new Generative AI Partner Innovation Alliance. The Generative AI Partner Innovation Alliance will help scale and expand the reach of the AWS Generative AI Innovation Center (GenAIIC) - a program that helps AWS customers successfully build and deploy generative AI solutions.  \r\n\r\nInitially launched in June 2023, the AWS GenAIIC connects customers with AWS AI\/ML scientists and strategy experts, and help companies envision, identify, and develop generative AI solutions. Since its inception, the GenAIIC has helped thousands of customers, including DoorDash, Nasdaq, the PGA TOUR, achieve success with generative AI. In fact, more than 50% of the proof-of-concept solutions developed through the GenAIIC are now in production for customers. \r\n\r\nAs part of the Partner Innovation Alliance, Rackspace Technology will leverage the GenAIIC\u2019s proven methodology, and work with AWS to help more customers globally access resources to support with proof-of-concept and production implementations, as well as bringing industry- and regional-specific expertise.\r\n\r\nRackspace empowers customers to tackle their most complex business challenges using generative AI through Foundry for AI by Rackspace (FAIR\u2122). FAIR\u2122 accelerates the adoption of responsible AI, strengthens data foundations, and scales AI workloads on AWS by following a product-driven approach: Ideate, Incubate, and Industrialize.\r\n\r\n\u201cWe are excited to collaborate with AWS as a launch partner of the Generative AI Partner Innovation Alliance to help organizations harness the power of generative AI at scale,\u201d said Jon Mullapudy, SVP & GM at Rackspace Technology. \u201cBy combining AWS\u2019s proven methodology with Rackspace\u2019s expertise in AI and cloud solutions, we can empower more customers to scale AI initiatives from concept to production, driving innovation and delivering impactful business outcomes worldwide.\u201d\r\n\r\nAbout Rackspace Technology   \r\nRackspace Technology is a leading end-to-end multicloud, and AI technology services company. We design, build, and operate our customers' cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products, and adopt innovative technologies.   \r\n    \r\nMedia Contact: Natalie Silva, publicrelations@rackspace.com    \r\n\r\n","card_image":"","insights_image":"","featured_image":"\/wp-content\/uploads\/2026\/newsroom_images\/27254-featured_image-AWS-LOGO-PRESS-RELEASES_2.png","author_name":"nata1146","content_type":"news","video_embeds":"","og_image":"","twitter_image":"","drupal_nid":"27254","drupal_path":"\/newsroom\/rackspace-technology-joins-aws-generative-ai-partner-innovation-alliance","drupal_changed":"2025-01-14T23:13:41","footnotes":""},"categories":[208],"tags":[],"class_list":["post-11266","news","type-news","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/news\/11266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/comments?post=11266"}],"version-history":[{"count":1,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/news\/11266\/revisions"}],"predecessor-version":[{"id":11267,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/news\/11266\/revisions\/11267"}],"wp:attachment":[{"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/media?parent=11266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/categories?post=11266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/tags?post=11266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}