{"id":11294,"date":"2025-04-02T19:01:04","date_gmt":"2025-04-02T19:01:04","guid":{"rendered":"https:\/\/rax-stg-wp-aws.com\/news\/rackspace-technology-bolsters-channel-partner-program\/"},"modified":"2026-10-08T13:45:05","modified_gmt":"2026-10-08T13:45:05","slug":"rackspace-technology-bolsters-channel-partner-program","status":"publish","type":"news","link":"https:\/\/rax-prod-wp-aws.com\/en-gb\/news\/rackspace-technology-bolsters-channel-partner-program\/","title":{"rendered":"Rackspace Technology Bolsters Channel Partner Program  with Enhanced Incentives and Long-Term Growth Strategy"},"content":{"rendered":"<p><strong>Rackspace Technology Bolsters Channel Partner Program with Enhanced Incentives and Long-Term Growth Strategy<\/strong><\/p>\n<p><em>Account Ownership Program Drives New Revenue Opportunities for Partners<\/em><\/p>\n<p><strong>SAN ANTONIO, TX \u2013 March 24, 2025 \u2014 <\/strong><a href=\"https:\/\/www.rackspace.com\/\">Rackspace Technology\u00ae<\/a> <u>(<\/u><strong>NASDAQ: RXT<\/strong>), a leading end-to-end hybrid cloud and AI solutions provider, is making a strong return to the channel with a bold relaunch of its Partner Program. This relaunch, which underscores Rackspace\u2019s renewed commitment to channel partners, introduces several key enhancements, including the Account Ownership Program, which provides more long-term revenue opportunities for partners while closing industry gaps and promoting deeper engagement.<\/p>\n<p>The refreshed program positions Rackspace as a channel-first company and is centered around the tagline \u201cWin More. Earn More. Accelerate Your Growth with Rackspace Technology.\u201d It empowers partners with new tools, financial incentives, and co-marketing opportunities to drive business growth.<\/p>\n<p>\u201cWith the introduction of the Account Ownership program and the relaunch of our channel strategy, we are providing our partners with access to more revenue and enhanced collaboration opportunities,\u201d said Adrianna Bustamante, VP of Partnerships &amp; Demand Generation \u201cWe are more committed than ever to the long-term success of our channel partners and are ready to help them accelerate their growth strategies. By doubling down on incentives, enablement, and long-term revenue opportunities, we\u2019re giving them a range of exciting new incentives to collaborate with us.\u201d<\/p>\n<p><strong><em>A Partner Program Built for Long-Term Success<\/em><\/strong><\/p>\n<p>With the relaunch, Rackspace is focused on:<\/p>\n<ul>\n<li><strong>Account Ownership<\/strong>: Partners who bring in customers will continue to earn commissions on workloads indefinitely, providing a predictable, long-term source of revenue.<\/li>\n<li><strong>Stronger Channel Engagement<\/strong>: Rackspace is ramping up investments in enablement, marketing support, and strategic alliances to help partners drive new business.<\/li>\n<li><strong>Expanding Industry Solutions<\/strong>: AI, hybrid cloud, VMware, and BFSI solutions are key focus areas where Rackspace is leading, helping partners tap into these high-demand markets.<\/li>\n<\/ul>\n<p><strong><em>Rackspace\u2019s Competitive Edge in the Channel<\/em><\/strong><\/p>\n<p>The restructured Partner Program builds on Rackspace\u2019s core strengths:<\/p>\n<ul>\n<li>Industry leadership in AI, hybrid cloud, and workload-aware solutions.<\/li>\n<li>Deep strategic alliances with key distributors and cloud providers, including AWS, Microsoft Azure, Google Cloud, and VMware.<\/li>\n<li>A history of real-world success, helping partners scale their businesses with insights, expertise, and leading solutions.<\/li>\n<\/ul>\n<p><strong>About Rackspace Technology&nbsp;<\/strong>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.rackspace.com\/\">Rackspace Technology<\/a> is a leading end-to-end hybrid and AI solutions company. We can design, build, and operate our customers&#8217; cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products, and adopt innovative technologies.&nbsp;<\/p>\n<p>Media Contact: Natalie Silva, <a href=\"mailto:publicrelations@rackspace.com\">publicrelations@rackspace.com<\/a><\/p>\n<p>Partner Support: <a href=\"mailto:raxpartnerhelp@rackspace.com\">raxpartnerhelp@rackspace.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rackspace Technology Bolsters Channel Partner Program with Enhanced Incentives and Long-Term Growth Strategy Account Ownership Program Drives New Revenue Opportunities for Partners SAN ANTONIO, TX \u2013 March 24, 2025 \u2014 Rackspace Technology\u00ae (NASDAQ: RXT), a leading end-to-end hybrid cloud and AI solutions provider, is making a strong return to the channel with a bold relaunch [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"content-type":"","headline":"Rackspace Technology Bolsters Channel Partner Program  with Enhanced Incentives and Long-Term Growth Strategy","seo_title":"Rackspace Technology Bolsters Channel Partner Program with Enhanced Incentives and Long-Term Growth Strategy","seo_description":"Rackspace Technology end-to-end hybrid cloud AI solutions Partner Program","card_image":"","insights_image":"","featured_image":"","author_name":"nata1146","content_type":"news","video_embeds":"","og_image":"","twitter_image":"","drupal_nid":"27472","drupal_path":"\/newsroom\/rackspace-technology-bolsters-channel-partner-program","drupal_changed":"2025-04-02T19:49:01","footnotes":""},"categories":[208],"tags":[],"class_list":["post-11294","news","type-news","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/news\/11294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/comments?post=11294"}],"version-history":[{"count":1,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/news\/11294\/revisions"}],"predecessor-version":[{"id":11295,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/news\/11294\/revisions\/11295"}],"wp:attachment":[{"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/media?parent=11294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/categories?post=11294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/tags?post=11294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}