{"id":11347,"date":"2025-11-19T18:07:46","date_gmt":"2025-11-19T18:07:46","guid":{"rendered":"https:\/\/rax-stg-wp-aws.com\/news\/hungry-jacks-lays-the-foundation-for-transforming-customer-engagement-on-azure\/"},"modified":"2026-10-08T13:51:08","modified_gmt":"2026-10-08T13:51:08","slug":"hungry-jacks-lays-the-foundation-for-transforming-customer-engagement-on-azure","status":"publish","type":"news","link":"https:\/\/rax-prod-wp-aws.com\/en-gb\/news\/hungry-jacks-lays-the-foundation-for-transforming-customer-engagement-on-azure\/","title":{"rendered":"Hungry Jack\u2019s Lays the Foundation for Transforming Customer Engagement on Azure"},"content":{"rendered":"

SYDNEY, Australia \u2013 November 19, 2025<\/strong> \u2013 Iconic Australian fast-food chain Hungry Jack\u2019s<\/strong><\/a> has partnered with Rackspace Technology<\/strong><\/a>\u00ae<\/strong> (NASDAQ: RXT), a leading end-to-end hybrid multicloud and AI solutions company, to modernise its digital infrastructure on Microsoft\u00ae Azure\u00ae<\/strong>, setting the stage for a more agile, secure, and customer-centric digital experience.<\/p>\n

As evolving customer expectations reshaped the food and beverage landscape, Hungry Jack\u2019s sought to elevate its omnichannel strategy and deliver innovative, reliable, and engaging digital experiences across every customer touchpoint.<\/p>\n

To support these ambitions, Rackspace Technology\u2019s Elastic Engineering<\/strong> team collaborated with Hungry Jack\u2019s to design and deploy an enterprise-grade Azure landing zone<\/strong> using infrastructure as code (IaC)<\/strong>. The solution provides a secure, compliant, and automated foundation for digital services \u2014 from mobile apps to loyalty programs \u2014 enabling faster feature delivery, improved scalability, and reduced costs.<\/p>\n

\u201cRackspace has been proactive from day one, constantly pushing us to improve, not just waiting for us to ask,\u201d said Chad Capiz, Digital Technology Lead at Hungry Jack\u2019s. \u201cWe now have the ability to spin up environments as needed \u2014 fast, repeatable, and reliable. That\u2019s a game-changer for us.\u201d<\/p>\n

Modernising for digital agility<\/strong><\/p>\n

Hungry Jack\u2019s first-generation app experienced rapid growth but soon reached the limits of its legacy infrastructure, which lacked the flexibility and scalability to meet increasing customer demands. Partnering with Rackspace Technology enabled the brand to modernise its architecture and bring greater control, agility, and visibility in-house.<\/p>\n

Rackspace\u2019s Elastic Engineering experts worked closely with Hungry Jack\u2019s to build a CI\/CD-enabled Azure landing zone that accelerates feature releases and integrates DevSecOps best practices to ensure security checks are embedded in every deployment. They automated infrastructure provisioning and patching, reducing manual errors and increasing uptime, while implementing cost-optimisation measures that leverage Azure\u2019s pay-as-you-go model. The Rackspace team also transferred critical knowledge to Hungry Jack\u2019s internal and offshore teams, strengthening operational maturity and enabling self-sufficiency.<\/p>\n

Results<\/strong><\/p>\n

The modernisation has paved the way for Hungry Jack\u2019s to expand its digital services and deliver more engaging customer experiences. Automated deployments have significantly reduced release times, leading to faster time-to-market. The new Azure foundation has improved platform stability and uptime across customer applications while enhancing the company\u2019s overall security posture through continuous compliance and automated patching. By optimising resource use, Hungry Jack\u2019s has lowered infrastructure costs and created a future-ready platform capable of supporting new digital initiatives and innovations.<\/p>\n

\u201cHungry Jack\u2019s has been a fantastic long-term partner and a perfect example of what real collaboration can achieve,\u201d said Adhil Badat, Managing Director, APJ, Rackspace Technology. \u201cWe\u2019ve worked hand-in-hand to build a modern Azure setup that gives them the agility, speed, and security they need to engage customers at scale. We\u2019re thrilled to be their innovation partner and help them keep evolving to deliver standout digital experiences.\u201d<\/p>\n

View the full case study at: Hungry Jack\u2019s | Rackspace Technology<\/a><\/p>\n

 <\/p>\n

About Hungry Jack\u2019s<\/strong><\/p>\n

Founded in 1971, Hungry Jack\u2019s Pty Ltd.<\/strong> is a wholly owned subsidiary of Competitive Foods Australia and the master franchisee of Burger King Corporation<\/strong> in Australia. Proudly Aussie-owned, Hungry Jack\u2019s operates more than 440 restaurants nationwide, employing over 19,000 Australians and serving 125 million Australian beef patties each year.
\nwww.hungryjacks.com.au<\/a><\/p>\n

 <\/p>\n

About Rackspace Technology<\/strong><\/p>\n

Rackspace Technology<\/strong> is a leading end-to-end hybrid cloud and AI solutions company. We design, build, and operate our customers\u2019 cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products, and adopt innovative technologies.
\nwww.rackspace.com<\/a><\/p>\n

 <\/p>\n

Media Contact:<\/strong>
\nCheryl Amerine – publicrelations@rackspace.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

SYDNEY, Australia \u2013 November 19, 2025 \u2013 Iconic Australian fast-food chain Hungry Jack\u2019s has partnered with Rackspace Technology\u00ae (NASDAQ: RXT), a leading end-to-end hybrid multicloud and AI solutions company, to modernise its digital infrastructure on Microsoft\u00ae Azure\u00ae, setting the stage for a more agile, secure, and customer-centric digital experience. As evolving customer expectations reshaped the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"content-type":"","headline":"Hungry Jack\u2019s Lays the Foundation for Transforming Customer Engagement on Azure","seo_title":"Hungry Jack\u2019s | Rackspace Technology","seo_description":"Iconic Australian fast-food chain Hungry Jack\u2019s has partnered with Rackspace Technology\u00ae (NASDAQ: RXT), a leading end-to-end hybrid multicloud and AI solutions company.","card_image":"","insights_image":"\/wp-content\/uploads\/2026\/newsroom_images\/27944-insights_image-Related-Topics-480-360-px.png","featured_image":"","author_name":"jord4473","content_type":"news","video_embeds":"","og_image":"\/wp-content\/uploads\/2026\/newsroom_images\/27944-og_image-Opengraph-1200-630-px.png","twitter_image":"\/wp-content\/uploads\/2026\/newsroom_images\/27944-twitter_image-Twitter-Card-1200-600-px.png","drupal_nid":"27944","drupal_path":"\/newsroom\/hungry-jacks-lays-foundation-transforming-customer-engagement-azure","drupal_changed":"2025-11-19T21:25:58","footnotes":""},"categories":[208],"tags":[],"class_list":["post-11347","news","type-news","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/news\/11347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/comments?post=11347"}],"version-history":[{"count":1,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/news\/11347\/revisions"}],"predecessor-version":[{"id":11348,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/news\/11347\/revisions\/11348"}],"wp:attachment":[{"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/media?parent=11347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/categories?post=11347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/en-gb\/wp-json\/wp\/v2\/tags?post=11347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}