{"id":12019,"date":"2025-11-13T18:44:35","date_gmt":"2025-11-13T18:44:35","guid":{"rendered":"https:\/\/rax-stg-wp-aws.com\/case_study\/hungry-jacks\/"},"modified":"2025-11-19T19:01:15","modified_gmt":"2025-11-19T19:01:15","slug":"hungry-jacks","status":"publish","type":"case_study","link":"https:\/\/rax-prod-wp-aws.com\/es\/case_study\/hungry-jacks\/","title":{"rendered":"Hungry Jack\u2019s"},"content":{"rendered":"<p><a href=\"https:\/\/www.hungryjacks.com.au\/\">Hungry Jack\u2019s<\/a> (Hungry Jack&#8217;s Pty Ltd.) is an Australian fast-food franchise within the Burger King Corporation. It is a wholly owned subsidiary of Competitive Foods Australia, a privately held company owned by Jack Cowin. Hungry Jack&#8217;s owns and operates or sub-licenses all Burger King\/Hungry Jack&#8217;s restaurants in Australia. It&#8217;s known for using 100% Australian beef on its burgers.<\/p>\n<p>Founded in 1971 with one restaurant in Perth, today this proudly Aussie-owned company operates over 440 restaurants serving every major population center in the country. It employs over 19,000 Aussies, serving up over 125 million Australian beef patties every year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hungry Jack\u2019s (Hungry Jack&#8217;s Pty Ltd.) is an Australian fast-food franchise within the Burger King Corporation. It is a wholly owned subsidiary of Competitive Foods Australia, a privately held company owned by Jack Cowin. Hungry Jack&#8217;s owns and operates or sub-licenses all Burger King\/Hungry Jack&#8217;s restaurants in Australia. It&#8217;s known for using 100% Australian beef [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"content-type":"","seo_title":"Hungry Jack\u2019s | Rackspace Technology","seo_description":"xx","banner_text":"This iconic Australian hamburger chain upleveled its omni-channel strategy with customer focused services underpinned by an enterprise-grade landing zone.","banner_image":"\/wp-content\/uploads\/2026\/case_study_images\/hungry-jacks\/1a-Page-Banner-1920x920.jpg","banner_cta_link":"","header":"Hungry Jack\u2019s lays the foundation for transforming customer engagement on Azure","customer_overview":"Customer","challenge":"To innovate in customer engagement, Hungry Jack\u2019s set out to build a more modern digital infrastructure. Evolving customer expectations demanded greater agility, visibility and security.","outcome":"Hungry Jack\u2019s mobile services  will now be built on top of an enterprise-grade Azure landing zone, providing a security-compliant, robust and automated platform. ","mian_quote":"<p>\u201cRackspace has been proactive from day one, constantly pushing us to improve \u2014 not just waiting for us to ask.\u201d<\/p>\r\n","mian_quote_attribution_name":"Chad Capiz","mian_quote_attribution_title":"Digital Technology Lead","mian_quote_attribution_company":"Hungry Jack\u2019s","second_quote":"<p>\u201cWe now have the ability to spin up environments as needed \u2014 fast, repeatable and reliable. That\u2019s a game-changer for us.\u201d<\/p>\r\n","second_quote_attribution_name":"Arif Khan","second_quote_attribution_title":"Digital & Architecture Director","second_quote_attribution_company":"Hungry Jack\u2019s","second_quote_attribution_image":"\/wp-content\/uploads\/2026\/case_study_images\/hungry-jacks\/8-Quote-2-Background_1920x920.jpg","tertiary_quote":"<p>A customized plan for the two-week handover period resulted in zero downtime.<\/p>\r\n","tertiary_quote_attribution_name":"","tertiary_quote_attribution_title":"","tertiary_quote_attribution_company":"","tertiary_quote_image":"\/wp-content\/uploads\/2026\/case_study_images\/hungry-jacks\/6-Quote-1-Background_1920x920_0.jpg","text_river_1_headline":"Situation","text_river_1_text":"<p>Customer engagement drives the success of restaurant chains. Delivering digital programs such as ordering apps, loyalty programs and gamification promotions requires advanced technologies and a modern operating model. If today\u2019s digitally driven consumers cannot efficiently and dependably order food and get rewards, they will move on to other businesses that do. This reality makes the infrastructure on which customer apps live more important than ever.<\/p>\r\n\r\n<p>Hungry Jack\u2019s first-generation app was designed to develop a user-centric digital ecosystem aimed at increasing average order value and driving customer loyalty. As soon as Hungry Jack\u2019s launched its app, it grew rapidly and exponentially. But the growth quickly hit a technology wall, lacking the speed and scale necessary to adapt to market changes and customers\u2019 increasing demands. This impeded the company\u2019s ability to attract new customers and expand engagement.<\/p>\r\n\r\n<p>Compounding the problem was a backend architecture that lacked flexibility, scalability and modern design. This led to higher infrastructure costs and slower delivery cycles.<\/p>\r\n\r\n<p>When it became clear the existing infrastructure could not align with evolving business and technical requirements, the fast-food giant embarked on a program to modernize its architecture and underlying infrastructure.<\/p>\r\n\r\n<p>As a long-term customer of Rackspace Technology for a variety of technology initiatives, Hungry Jack\u2019s met with a Rackspace Elastic Engineering team to discuss its complex business and infrastructure needs. After a rigorous vetting process, the fast-food giant chose Rackspace based on its technical expertise, cost optimization capabilities and deep knowledge of the restaurant chain\u2019s business operations.<\/p>\r\n","text_river_1_image":"\/wp-content\/uploads\/2026\/case_study_images\/hungry-jacks\/5-Obstacles-they-faced-Thumbnail-Image_600x338.jpg","text_river_1_video":"","text_river_2_headline":"Solution","text_river_2_text":"<p>Hungry Jack's set out to modernize its digital infrastructure and bring greater control and capabilities in-house. Operating in a legacy environment built by external vendors, the team turned to Rackspace for a strategic migration to Microsoft\u00ae Azure\u00ae. The Rackspace Elastic Engineering team provided the technical expertise and guidance required to help Hungry Jack's create a secure, scalable and cost-optimized digital platform.<\/p>\r\n\r\n<p>The Rackspace team mobilized quickly to address Hungry Jack\u2019s three top strategic objectives:<\/p>\r\n\r\n<ul>\r\n\t<li>Support customer engagement by providing the infrastructure tools necessary to increase feature releases.<\/li>\r\n\t<li>Provide the ability to scale quickly and deliver performance visibility.<\/li>\r\n\t<li>Streamline operations and improve supportability.<\/li>\r\n<\/ul>\r\n\r\n<p>To achieve these goals, Rackspace built a functional, bespoke CI\/CD Azure landing zone using infrastructure as code (IaC). It provided Hungry Jack\u2019s with the agility, visibility and governance it needed to optimize customer engagement. Through the new system, Rackspace engineers provided on-demand deployments, increased the quality of each release with quality assurance and provided tools to assist in platform performance and engagement.<\/p>\r\n\r\n<p>Beyond the core objectives, the Rackspace team executed additional initiatives that advanced security, scalability and operational maturity:<\/p>\r\n\r\n<ul>\r\n\t<li><strong>Sharing strategic technical advice:<\/strong> The team went beyond a vendor role to offer recommendations and guidance on Hungry Jack\u2019s future state digital backend environment.<\/li>\r\n\t<li><strong>Adding security and cost optimization:<\/strong> Built security architecture and cost controls with use-based Azure services.<\/li>\r\n\t<li><strong>Automating processes:<\/strong> Deployed pipelines that were fully automated, eliminating human error and accelerating release cycles.<\/li>\r\n\t<li><strong>Optimizing performance:<\/strong> Helped validate and improve performance across multicloud platforms.<\/li>\r\n\t<li><strong>Taking a collaborative approach:<\/strong> Collaborated with Microsoft and Rackspace to help ensure aligned outcomes.<\/li>\r\n\t<li><strong>Transferring knowledge:<\/strong> Worked closely with Hungry Jack\u2019s growing internal and offshore teams to transfer skills and operational knowledge.<\/li>\r\n<\/ul>\r\n","text_river_2_image":"\/wp-content\/uploads\/2026\/case_study_images\/hungry-jacks\/9-What-we-achieved-Thumbnail-Image_600x338-2_0.jpg","text_river_2_video":"","text_river_3_headline":"Outcome","text_river_3_text":"<p>In its new Azure environment, Hungry Jack\u2019s is aiming to advance its omnichannel strategy and strengthen customer engagement with tools and processes that accelerate new feature delivery. With a secure, compliant Azure landing zone built on infrastructure as code, Hungry Jack\u2019s is positioned to rapidly expand its customer engagement program. The next phase will involve the Rackspace team helping Hungry Jack\u2019s migrate existing services and execute new builds.<\/p>\r\n\r\n<p>In addition to accelerating speed-to-market, the CI\/CD framework incorporated DevSecOps best practices, such as continuous security checks embedded in the pipeline and automated patching. As a result, every application update now includes a security update, improving efficiency and reinforcing application resilience.<\/p>\r\n\r\n<p>The engagement produced additional benefits for Hungry Jack\u2019s:<\/p>\r\n\r\n<ul>\r\n\t<li><strong>Fast time-to-market:<\/strong> Automated infrastructure deployments significantly reduce release times.<\/li>\r\n\t<li><strong>Low costs:<\/strong> Azure\u2019s pay-as-you-go model has resulted in more efficient resource use.<\/li>\r\n\t<li><strong>Knowledge uplift:<\/strong> Rackspace helped enable in-house teams to manage and evolve the platform independently.<\/li>\r\n\t<li><strong>Future-proof architecture:<\/strong> The new platform supports innovation such as internal tools and new customer-facing applications.<\/li>\r\n\t<li><strong>Disaster recovery readiness:<\/strong> Plans are in place for geo-redundant recovery, made possible through infrastructure as code.<\/li>\r\n\t<li><strong>Improve platform stability:<\/strong> Helps support significantly reduced issues and increased uptime across applications.<\/li>\r\n<\/ul>\r\n\r\n<p>\u201cThe outcome we have seen is exactly where we wanted to be when we embarked on this journey,\u201d said Arif Khan, Digital &amp; Architecture Director for Hungry Jack\u2019s. \u201cRackspace has been phenomenal. They\u2019re a true partner. It\u2019s not just a vendor relationship \u2014 it\u2019s collaboration, and that\u2019s rare.\u201d<\/p>\r\n","text_river_3_pull_quote":"","case_study_image":"\/wp-content\/uploads\/2026\/case_study_images\/hungry-jacks\/7-How-we-helped-Thumbnail-Image_600x338.jpg","customer_logo":"\/wp-content\/uploads\/2026\/case_study_images\/hungry-jacks\/4-Customer-Logo_500px.png","case_study_video":"","insights_image":"","og_image":"\/wp-content\/uploads\/2026\/case_study_images\/hungry-jacks\/2-OpenGraph_1200x630.jpg","twitter_image":"\/wp-content\/uploads\/2026\/case_study_images\/hungry-jacks\/3-Twitter_Card_1200x600.jpg","rxt_industry":"Food and Beverage","region":"Australia","rxt_platforms":"Microsoft Azure","rxt_solutions":"Rackspace Elastic Engineering","rxt_professional_managed_service":"","business_size":"Enterprise","bu_categories":"Public Cloud","details_url":"https:\/\/www.hungryjacks.com.au\/","teaser_title":"Hungry Jack\u2019s","teaser_flag":"Case Study","teaser_read_more":"Learn More","teaser_logo":"","related_headline":"","content_type":"case_study","nid":"","drupal_nid":"27938","drupal_path":"\/case-studies\/hungry-jacks","related_case_studies":"","tab_items":"General contact case study L2, Contact Tab 2, Combained Contact Us - Careers","view_all_case_studies":"{\"uri\":\"entity:node\\\/23443\",\"title\":\"View all Case Studies\",\"options\":[]}","breadcrumb_top":"{\"uri\":\"entity:node\\\/23443\",\"title\":\"Case Studies\",\"options\":[]}","breadcrumb_title":"Hungry Jack\u2019s","display_quote":"1","form_headline":"Let\u2019s Talk Strategy","form_subtext":"<p>Tell us a little about your challenges and we\u2019ll contact you.<\/p>\r\n","metatag":"","primary_cta_url_target":"","footnotes":""},"categories":[209],"tags":[],"class_list":["post-12019","case_study","type-case_study","status-publish","format-standard","hentry","category-case-study"],"_links":{"self":[{"href":"https:\/\/rax-prod-wp-aws.com\/es\/wp-json\/wp\/v2\/case_study\/12019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rax-prod-wp-aws.com\/es\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/rax-prod-wp-aws.com\/es\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/es\/wp-json\/wp\/v2\/comments?post=12019"}],"version-history":[{"count":1,"href":"https:\/\/rax-prod-wp-aws.com\/es\/wp-json\/wp\/v2\/case_study\/12019\/revisions"}],"predecessor-version":[{"id":12038,"href":"https:\/\/rax-prod-wp-aws.com\/es\/wp-json\/wp\/v2\/case_study\/12019\/revisions\/12038"}],"wp:attachment":[{"href":"https:\/\/rax-prod-wp-aws.com\/es\/wp-json\/wp\/v2\/media?parent=12019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/es\/wp-json\/wp\/v2\/categories?post=12019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/es\/wp-json\/wp\/v2\/tags?post=12019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}