{"id":11749,"date":"2019-03-07T00:43:50","date_gmt":"2019-03-07T00:43:50","guid":{"rendered":"https:\/\/rax-stg-wp-aws.com\/news\/were-here-so-you-can-be-great\/"},"modified":"2026-10-08T12:24:32","modified_gmt":"2026-10-08T12:24:32","slug":"were-here-so-you-can-be-great","status":"publish","type":"news","link":"https:\/\/rax-prod-wp-aws.com\/es\/news\/were-here-so-you-can-be-great\/","title":{"rendered":"We’re Here So You Can Be Great"},"content":{"rendered":"

Rackspace unveils a new, modern brand with customers at the <\/em>centre<\/p>\n

\n

What comes to mind when you think of Rackspace?<\/p>\n

Perhaps racks of servers in a data centre. Hopefully go-the-distance customer service. Maybe cloud, our focus in recent years.<\/p>\n

Or maybe, you\u2019re not quite sure.<\/p>\n

That\u2019s understandable. After all, Rackspace has evolved almost continuously over the past two decades, adding a huge array of technology and services to meet our customers\u2019 increasingly complex computing needs. From offering a single hosting service in 1998 to becoming a comprehensive partner today, we guide companies to the cloud with an integrated, suite of professional and managed services covering applications, data, security and infrastructure.<\/p>\n

And that is why I\u2019m so thrilled to announce that today, after some of the biggest changes in our history \u2014\u00a0going private<\/a>, making\u00a0major<\/a>\u00a0acquisitions<\/a>, expanding into new global territory and integrating\u00a0new<\/a>\u00a0leadership<\/a>\u00a0\u2014 we\u2019re refreshing our brand, positioning and\u00a0logo<\/a>.<\/p>\n

It\u2019s not a radical transformation, but rather an evolution. Even with the changes above, one thing has always remained true to the Rackspace DNA: we serve customers first, and we serve them\u00a0fanatically<\/em>.<\/p>\n

Putting customers at the center of everything we do<\/strong><\/h3>\n

Rackspace committed to \u201cFanatical Support\u201d back in 1999, reflecting our deep commitment to customers, a decision the company\u2019s founders made with purpose at a time when many businesses were going in the opposite direction, forcing customers into endless phone trees or company FAQ web pages. From Rackspace\u2019s earliest days, the company empowered Rackers to do whatever necessary, not just to solve customers\u2019 challenges, but to delight them.<\/p>\n

Recently, we updated that foundational phrase to Fanatical Experience, to better reflect the expanded breadth of the customer service we strive to provide. From the first phone call through the entire customer lifecycle, we want to keep customers at the center, to never forget they\u2019re our reason for being.<\/p>\n

Our new logo reflects that commitment. From now on you\u2019ll see a simple lower-case r, always behind the customer, behind the scenes, doing what we do so you can do what you do.<\/p>\n

\"\"Our new colours also represent our service to customers. While we\u2019ve kept, yet brightened, the Rackspace red to represent our 20-year history and beginnings as a hosting provider, we\u2019ve added blue to represent \u201cdestination cloud.\u201d And the gradient in between? It reflects the myriad of technology options between where you are today and where you\u2019re going in the future. We know each customer journey is unique, and we meet you wherever you are on that journey.<\/p>\n

Accelerating the value of cloud<\/strong><\/h3>\n

Of course, a brand update is more than a new logo and a fresh colour palette. It\u2019s also about clearly communicating what we do, which at its most distilled, is this: we accelerate the value of cloud \u2014 SaaS, public cloud, private cloud and multi-cloud.<\/p>\n

Today, the opportunity to leverage new technologies for business innovation has never been greater. Almost every company in the world is undergoing some level of digital transformation, using technology to improve sales, lower costs and enhance customer experiences. Cloud, and the technologies it enables, are the destination for the foreseeable future.<\/p>\n

With that opportunity, however, comes a unique-for-each-business thicket of complexity. Whether it\u2019s legacy IT, cost pressures, a lack of in-house expertise or other challenges, smart organisations know they need a trusted partner to help them navigate the journey and realise all the promise of cloud \u2014 and that\u2019s where today\u2019s Rackspace is positioned.<\/p>\n

We\u2019re the best company to close the gap between the complex reality of today and the promise of tomorrow. We accelerate the value of cloud \u2014 whether that means public cloud, private cloud or, as is more and more often the case, hybrid and even multi-cloud. We do it by providing the industry\u2019s best-unbiased expertise and solutions, from assessment and professional services through ongoing operation and optimisation. We do it by deploying proven, modern technology as a service \u2014 applications, data and security \u2014 on the world\u2019s leading infrastructures. And we wrap it all in a Fanatical Experience, from beginning to end.<\/p>\n

Circling back to our purpose<\/strong><\/h3>\n

So that\u2019s\u00a0what<\/em>\u00a0we do. You can spend time on our website or blog, or talk to any one of our expert Rackers, to learn more about\u00a0how<\/em>\u00a0we deliver all that we do. Today, as we celebrate our updated brand, I want to circle back to our\u00a0why<\/em>.<\/p>\n

It\u2019s you.<\/p>\n

We love what you do. It\u2019s as simple as that, really. From putting cars on the road to clothes on peoples\u2019 backs, to powering towns and feeding millions. You make the world go, and everything that we do is so you can do it better.<\/p>\n

Our world is IT, and we obsess over it, so you don\u2019t have to. Because your success is our success. Your results are our results. Your purpose is our purpose. And that is exactly why we do everything that we do.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Rackspace unveils a new, modern brand with customers at the centre What comes to mind when you think of Rackspace? Perhaps racks of servers in a data centre. Hopefully go-the-distance customer service. Maybe cloud, our focus in recent years. Or maybe, you\u2019re not quite sure. That\u2019s understandable. After all, Rackspace has evolved almost continuously over […]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"content-type":"","headline":"We're Here So You Can Be Great","seo_title":"","seo_description":"","card_image":"\/wp-content\/uploads\/2026\/newsroom_images\/20625-card_image-rackspace-newsroom-image.jpeg","insights_image":"","featured_image":"\/wp-content\/uploads\/2026\/newsroom_images\/20625-featured_image-newsroom_25.jpg","author_name":"paul1231","content_type":"news","video_embeds":"","og_image":"","twitter_image":"","drupal_nid":"20625","drupal_path":"\/newsroom\/were-here-so-you-can-be-great","drupal_changed":"2021-07-19T17:09:24","footnotes":""},"categories":[208],"tags":[],"class_list":["post-11749","news","type-news","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/rax-prod-wp-aws.com\/es\/wp-json\/wp\/v2\/news\/11749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rax-prod-wp-aws.com\/es\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/rax-prod-wp-aws.com\/es\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/es\/wp-json\/wp\/v2\/comments?post=11749"}],"version-history":[{"count":4,"href":"https:\/\/rax-prod-wp-aws.com\/es\/wp-json\/wp\/v2\/news\/11749\/revisions"}],"predecessor-version":[{"id":11936,"href":"https:\/\/rax-prod-wp-aws.com\/es\/wp-json\/wp\/v2\/news\/11749\/revisions\/11936"}],"wp:attachment":[{"href":"https:\/\/rax-prod-wp-aws.com\/es\/wp-json\/wp\/v2\/media?parent=11749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/es\/wp-json\/wp\/v2\/categories?post=11749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rax-prod-wp-aws.com\/es\/wp-json\/wp\/v2\/tags?post=11749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}