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Rackspace Technology Bolsters Channel Partner Program with Enhanced Incentives and Long-Term Growth Strategy

April 2, 2025

Rackspace Technology Bolsters Channel Partner Program with Enhanced Incentives and Long-Term Growth Strategy

Account Ownership Program Drives New Revenue Opportunities for Partners

SAN ANTONIO, TX – March 24, 2025 — Rackspace Technology® (NASDAQ: RXT), a leading end-to-end hybrid cloud and AI solutions provider, is making a strong return to the channel with a bold relaunch of its Partner Program. This relaunch, which underscores Rackspace’s renewed commitment to channel partners, introduces several key enhancements, including the Account Ownership Program, which provides more long-term revenue opportunities for partners while closing industry gaps and promoting deeper engagement.

The refreshed program positions Rackspace as a channel-first company and is centered around the tagline “Win More. Earn More. Accelerate Your Growth with Rackspace Technology.” It empowers partners with new tools, financial incentives, and co-marketing opportunities to drive business growth.

“With the introduction of the Account Ownership program and the relaunch of our channel strategy, we are providing our partners with access to more revenue and enhanced collaboration opportunities,” said Adrianna Bustamante, VP of Partnerships & Demand Generation “We are more committed than ever to the long-term success of our channel partners and are ready to help them accelerate their growth strategies. By doubling down on incentives, enablement, and long-term revenue opportunities, we’re giving them a range of exciting new incentives to collaborate with us.”

A Partner Program Built for Long-Term Success

With the relaunch, Rackspace is focused on:

  • Account Ownership: Partners who bring in customers will continue to earn commissions on workloads indefinitely, providing a predictable, long-term source of revenue.
  • Stronger Channel Engagement: Rackspace is ramping up investments in enablement, marketing support, and strategic alliances to help partners drive new business.
  • Expanding Industry Solutions: AI, hybrid cloud, VMware, and BFSI solutions are key focus areas where Rackspace is leading, helping partners tap into these high-demand markets.

Rackspace’s Competitive Edge in the Channel

The restructured Partner Program builds on Rackspace’s core strengths:

  • Industry leadership in AI, hybrid cloud, and workload-aware solutions.
  • Deep strategic alliances with key distributors and cloud providers, including AWS, Microsoft Azure, Google Cloud, and VMware.
  • A history of real-world success, helping partners scale their businesses with insights, expertise, and leading solutions.

About Rackspace Technology  

Rackspace Technology is a leading end-to-end hybrid and AI solutions company. We can design, build, and operate our customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products, and adopt innovative technologies. 

Media Contact: Natalie Silva, publicrelations@rackspace.com

Partner Support: raxpartnerhelp@rackspace.com

About Rackspace Technology

Rackspace Technology® (NASDAQ: RXT) is the operator of the full enterprise AI stack from governed private cloud to AI inference and agents in production. With an Outcomes-as-a-Service model built on secure infrastructure, data foundations, and forward-deployed engineering, Rackspace delivers business results for regulated and mission-critical industries where governance, sovereignty, and uptime are non-negotiable. Learn more at www.rackspace.com.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally relate to future events and can be identified by terminology such as “believe,” “may,” “will,” “potentially,” “estimate,” “continues,” “anticipate,” “intend,” “could,” “would,” “project,” “plan,” “expect,” “is putting,” “designed to,” or the negative of such terms or other similar expressions, although not all forward-looking statements contain these words.

 These statements include, but are not limited to, Rackspace Technology’s relationship with NVIDIA and the NVIDIA Cloud Partner Program, its Enterprise AI Cloud strategy, the anticipated capabilities, benefits and timing of its Institutional Sovereign Pod architecture, Rackspace’s outlook on the AI industry and its ability to deliver, operate, and scale AI infrastructure and solutions for regulated, institutional and sovereign enterprises. Forward-looking statements are based on current expectations and assumptions and are subject to risks and uncertainties that could cause actual results to differ materially, including, without limitation: Rackspace's ability to realize the anticipated benefits of its relationship with NVIDIA and the NCP program; the availability, cost, and timing of deployment of NVIDIA and other third-party technology; Rackspace's ability to develop, market, and scale the Institutional Sovereign Pod and related offerings on the anticipated timeline or at all; market acceptance of and demand for sovereign and governed AI infrastructure solutions; competition in the AI infrastructure and cloud services markets; capital expenditure requirements associated with AI infrastructure buildout; availability of financing for the AI infrastructure buildout on terms acceptable to Rackspace; Rackspace’s reliance on a limited number of technology partners, including NVIDIA; cybersecurity, data privacy, and regulatory compliance risks associated with serving regulated and sovereign customers; general economic and industry conditions; and other risks and uncertainties described in Rackspace's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Rackspace undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.