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Rackspace Technology Defines a New Category in Cloud Services with Launch of Rackspace Elastic Engineering

April 14, 2021

Rackspace Technology Defines a New Category in Cloud Services with Launch of Rackspace Elastic Engineering

Rackspace Technology Defines a New Category in Cloud Services with Launch of Rackspace Elastic Engineering

Designed with cloud native thinking, this ‘do with’ approach gives customers on-demand access to a dedicated pod of cloud engineers working alongside their team to deliver cloud outcomes while empowering ongoing innovation 

SAN ANTONIO – April 14, 2021 – Rackspace Technology® (NASDAQ: RXT), a leading end-to-end multicloud technology solutions company, announced the launch of their new service model designed to help customers build and operate modern cloud environments, Rackspace Elastic Engineering. While traditional cloud managed services are fixed scope and focused on infrastructure operations, Rackspace Elastic Engineering helps customers embrace a cloud native approach while delivering ongoing innovation, modernization, and transformation, in addition to world-class 24x7x365 operations. Releasing today to support all three major public cloud providers, Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP), Rackspace Elastic Engineering marks the beginning of a significant shift in Rackspace Technology’s approach to managed cloud support.

“Customers gain the most from cloud technologies when workloads, teams, and processes are transformed to a more cloud native and agile operating model. Traditional managed services struggle to deliver in these environments due to inflexible scope and contract structures,” said Tolga Tarhan, Chief Technology Officer, Rackspace Technology. “Rackspace Elastic Engineering combines our unmatched operational expertise with flexible, modern, cloud native engineering services.”

At the core of the Rackspace Elastic Engineering model are “Pods” – groups of nine architects and engineers focused on cloud engineering. Customers always work with the same Pod familiar with their team and environment and consume Rackspace Elastic Engineering services by subscribing to fractional capacity from their Pod through flexible monthly tiers. This unique delivery model provides high customer affinity and allows the Pod to serve as an extension of the customer’s team while delivering transformative, best-practices-led, engineering, and operations services.

As more customers embrace a cloud native approach, their teams are increasingly transforming toward DevOps-focused operating models. With DevOps approaches, the boundaries between infrastructure and applications, and “build” and “operate” have become increasingly blurry. At the same time, large monolithic outsourcing contracts are unable to provide flexibility for modern cloud adoption, leading to stagnation and inefficient use of cloud technologies. In response to these trends, organizations are demanding more customized engineering and operations capabilities from their partners. Recognizing these shifts, Rackspace Elastic Engineering delivers a new model for an ongoing partnership with customers that’s built on the foundation of agile and DevOps disciplines, and backed by decades of Rackspace Technology operational expertise and Fanatical ExperienceTM.

Rackspace Technology will be hosting an online event, “Leveling Up IT Operations for the Cloud Evolution” on April 16th at 10:00 am CDT to coincide with the launch of Rackspace Elastic Engineering. Click here to register.

For more information about Rackspace Elastic Engineering visit: https://www.rackspace.com/hub/elastic-engineering

About Rackspace Technology

Rackspace Technology is a leading end-to-end multicloud technology services company. We can design, build and operate our customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products and adopt innovative technologies.

About Rackspace Technology

Rackspace Technology® (NASDAQ: RXT) is the operator of the full enterprise AI stack from governed private cloud to AI inference and agents in production. With an Outcomes-as-a-Service model built on secure infrastructure, data foundations, and forward-deployed engineering, Rackspace delivers business results for regulated and mission-critical industries where governance, sovereignty, and uptime are non-negotiable. Learn more at www.rackspace.com.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally relate to future events and can be identified by terminology such as “believe,” “may,” “will,” “potentially,” “estimate,” “continues,” “anticipate,” “intend,” “could,” “would,” “project,” “plan,” “expect,” “is putting,” “designed to,” or the negative of such terms or other similar expressions, although not all forward-looking statements contain these words.

 These statements include, but are not limited to, Rackspace Technology’s relationship with NVIDIA and the NVIDIA Cloud Partner Program, its Enterprise AI Cloud strategy, the anticipated capabilities, benefits and timing of its Institutional Sovereign Pod architecture, Rackspace’s outlook on the AI industry and its ability to deliver, operate, and scale AI infrastructure and solutions for regulated, institutional and sovereign enterprises. Forward-looking statements are based on current expectations and assumptions and are subject to risks and uncertainties that could cause actual results to differ materially, including, without limitation: Rackspace's ability to realize the anticipated benefits of its relationship with NVIDIA and the NCP program; the availability, cost, and timing of deployment of NVIDIA and other third-party technology; Rackspace's ability to develop, market, and scale the Institutional Sovereign Pod and related offerings on the anticipated timeline or at all; market acceptance of and demand for sovereign and governed AI infrastructure solutions; competition in the AI infrastructure and cloud services markets; capital expenditure requirements associated with AI infrastructure buildout; availability of financing for the AI infrastructure buildout on terms acceptable to Rackspace; Rackspace’s reliance on a limited number of technology partners, including NVIDIA; cybersecurity, data privacy, and regulatory compliance risks associated with serving regulated and sovereign customers; general economic and industry conditions; and other risks and uncertainties described in Rackspace's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Rackspace undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.