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Rackspace Technology Optimizes Zeotap Network Infrastructure by Implementing DevOps and Automating Internal Processes to Accelerate Product Delivery by 40%

July 15, 2021

Rackspace Technology Optimizes Zeotap Network Infrastructure by Implementing DevOps and Automating Internal Processes to Accelerate Product Delivery by 40%

Rackspace Technology Optimizes Zeotap Network Infrastructure by Implementing DevOps and Automating Internal Processes to Accelerate Product Delivery by 40%

SAN ANTONIO – July 15, 2021 – Rackspace Technology® (NASDAQ: RXT), a leading end-to-end multicloud technology solutions company, today announced it has worked with Zeotap, a leading customer intelligence platform, to optimize its network infrastructure by implementing DevOps and automated internal processes to accelerate product delivery by 40% and reduce its operations load by 80%.

Zeotap, a customer intelligence platform (CIP) helps brands understand their customers and predict behaviors, allowing them to improve customer engagement and enables them to build on a nucleus of first-, second-and third-party data to win new customers and grow their loyal base. Zeotap works with global brands, agencies and publishers across Europe and Asia Pacific.

Due to their global success, Zeotap was growing quickly and needed help optimizing its processes, streamlining its operations, and increasing automation to build and deliver products faster. To accomplish this, Zeotap migrated to Google Cloud Platform (GCP) with several terabytes of data to manage, 400+ data pipelines to monitor and a small internal IT team. Given the size of their infrastructure, Zeotap knew it would need outside help managing its rapid growth and optimization, so the company turned to Rackspace Technology.

Rackspace has created a robust “24/7/365” support ecosystem for Zeotap, ensuring we get flawless support, backed by a TAM and access to Google Cloud Platform Enterprise Support,” said, Aditya Chandra, Vice President – Infrastructure & Information Security, Zeotap. “With the help of Rackspace Service Blocks, we can leverage Google Cloud expertise to ensure Zeotap is able to follow best practices around privacy and compliance while deploying solutions on Google Cloud and using its various SKUs.”

“The big investment in the first 90 days was to operationally streamline a lot of the internal processes, make sure good documentation and data hygiene were in place, and maturity in how compliance was being addressed,” said Sandeep Bhargava, Managing Director, APJ at Rackspace Technology. “We did a lot of that work so Zeotap could run the business in a more predictable and consistent fashion.”

“Given its global expertise in dealing with on-premises as well as cloud solutions, Rackspace Technology can really add value because they are better equipped to troubleshoot and handle complex data operations,” said Ameya Agnihotri, Chief Technology Officer, Zeotap.

About Rackspace Technology

Rackspace Technology is a leading end-to-end multicloud technology services company. We can design, build and operate our customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products and adopt innovative technologies.

About Rackspace Technology

Rackspace Technology® (NASDAQ: RXT) is the operator of the full enterprise AI stack from governed private cloud to AI inference and agents in production. With an Outcomes-as-a-Service model built on secure infrastructure, data foundations, and forward-deployed engineering, Rackspace delivers business results for regulated and mission-critical industries where governance, sovereignty, and uptime are non-negotiable. Learn more at www.rackspace.com.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally relate to future events and can be identified by terminology such as “believe,” “may,” “will,” “potentially,” “estimate,” “continues,” “anticipate,” “intend,” “could,” “would,” “project,” “plan,” “expect,” “is putting,” “designed to,” or the negative of such terms or other similar expressions, although not all forward-looking statements contain these words.

 These statements include, but are not limited to, Rackspace Technology’s relationship with NVIDIA and the NVIDIA Cloud Partner Program, its Enterprise AI Cloud strategy, the anticipated capabilities, benefits and timing of its Institutional Sovereign Pod architecture, Rackspace’s outlook on the AI industry and its ability to deliver, operate, and scale AI infrastructure and solutions for regulated, institutional and sovereign enterprises. Forward-looking statements are based on current expectations and assumptions and are subject to risks and uncertainties that could cause actual results to differ materially, including, without limitation: Rackspace's ability to realize the anticipated benefits of its relationship with NVIDIA and the NCP program; the availability, cost, and timing of deployment of NVIDIA and other third-party technology; Rackspace's ability to develop, market, and scale the Institutional Sovereign Pod and related offerings on the anticipated timeline or at all; market acceptance of and demand for sovereign and governed AI infrastructure solutions; competition in the AI infrastructure and cloud services markets; capital expenditure requirements associated with AI infrastructure buildout; availability of financing for the AI infrastructure buildout on terms acceptable to Rackspace; Rackspace’s reliance on a limited number of technology partners, including NVIDIA; cybersecurity, data privacy, and regulatory compliance risks associated with serving regulated and sovereign customers; general economic and industry conditions; and other risks and uncertainties described in Rackspace's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Rackspace undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.