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Hungry Jack’s Lays the Foundation for Transforming Customer Engagement on Azure

SYDNEY, Australia – November 19, 2025 – Iconic Australian fast-food chain Hungry Jack’s has partnered with Rackspace Technology® (NASDAQ: RXT), a leading end-to-end hybrid multicloud and AI solutions company, to modernise its digital infrastructure on Microsoft® Azure®, setting the stage for a more agile, secure, and customer-centric digital experience.

As evolving customer expectations reshaped the food and beverage landscape, Hungry Jack’s sought to elevate its omnichannel strategy and deliver innovative, reliable, and engaging digital experiences across every customer touchpoint.

To support these ambitions, Rackspace Technology’s Elastic Engineering team collaborated with Hungry Jack’s to design and deploy an enterprise-grade Azure landing zone using infrastructure as code (IaC). The solution provides a secure, compliant, and automated foundation for digital services — from mobile apps to loyalty programs — enabling faster feature delivery, improved scalability, and reduced costs.

“Rackspace has been proactive from day one, constantly pushing us to improve, not just waiting for us to ask,” said Chad Capiz, Digital Technology Lead at Hungry Jack’s. “We now have the ability to spin up environments as needed — fast, repeatable, and reliable. That’s a game-changer for us.”

Modernising for digital agility

Hungry Jack’s first-generation app experienced rapid growth but soon reached the limits of its legacy infrastructure, which lacked the flexibility and scalability to meet increasing customer demands. Partnering with Rackspace Technology enabled the brand to modernise its architecture and bring greater control, agility, and visibility in-house.

Rackspace’s Elastic Engineering experts worked closely with Hungry Jack’s to build a CI/CD-enabled Azure landing zone that accelerates feature releases and integrates DevSecOps best practices to ensure security checks are embedded in every deployment. They automated infrastructure provisioning and patching, reducing manual errors and increasing uptime, while implementing cost-optimisation measures that leverage Azure’s pay-as-you-go model. The Rackspace team also transferred critical knowledge to Hungry Jack’s internal and offshore teams, strengthening operational maturity and enabling self-sufficiency.

Results

The modernisation has paved the way for Hungry Jack’s to expand its digital services and deliver more engaging customer experiences. Automated deployments have significantly reduced release times, leading to faster time-to-market. The new Azure foundation has improved platform stability and uptime across customer applications while enhancing the company’s overall security posture through continuous compliance and automated patching. By optimising resource use, Hungry Jack’s has lowered infrastructure costs and created a future-ready platform capable of supporting new digital initiatives and innovations.

“Hungry Jack’s has been a fantastic long-term partner and a perfect example of what real collaboration can achieve,” said Adhil Badat, Managing Director, APJ, Rackspace Technology. “We’ve worked hand-in-hand to build a modern Azure setup that gives them the agility, speed, and security they need to engage customers at scale. We’re thrilled to be their innovation partner and help them keep evolving to deliver standout digital experiences.”

View the full case study at: Hungry Jack’s | Rackspace Technology

About Hungry Jack’s

Founded in 1971, Hungry Jack’s Pty Ltd. is a wholly owned subsidiary of Competitive Foods Australia and the master franchisee of Burger King Corporation in Australia. Proudly Aussie-owned, Hungry Jack’s operates more than 440 restaurants nationwide, employing over 19,000 Australians and serving 125 million Australian beef patties each year.
www.hungryjacks.com.au

About Rackspace Technology

Rackspace Technology is a leading end-to-end hybrid cloud and AI solutions company. We design, build, and operate our customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products, and adopt innovative technologies.
www.rackspace.com

Media Contact:
Cheryl Amerine – publicrelations@rackspace.com

About Rackspace Technology

Rackspace Technology® (NASDAQ: RXT) is the operator of the full enterprise AI stack from governed private cloud to AI inference and agents in production. With an Outcomes-as-a-Service model built on secure infrastructure, data foundations, and forward-deployed engineering, Rackspace delivers business results for regulated and mission-critical industries where governance, sovereignty, and uptime are non-negotiable. Learn more at www.rackspace.com.

Forward-Looking Statements

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